Hotels get serious about coffee and cars
The extra touch for independent hotels
What gets stolen from hotel rooms? Everything but the bathroom sink, apparently. "Sustainability is changing a lot of what's in the guest rooms for people to take to reduce that single-use plastic," Peter Eckert, EVP of operations for Davidson Hospitality Group, tells The Washington Post. But even without an unintended take-home souvenir, there are plenty of ways to enhance a guest's hotel stay, from coffee to cars. Keep reading.
In today's newsletter:
😎 Hotels up their coffee game
🏩 How one hotel combines art with community impact
🤓 Ways to ignite marketing buzz
🤝 The company fostering next-gen talent
💚 Beach-worthy EVs for eco-minded guests
— Lesley McKenzie, Editor
Hotels perk up stays with premium coffee experiences
Hotel coffee services have become a critical aspect of guest satisfaction, as today's customers expect barista-quality beverages rather than standard, lackluster options. Despite high expectations, a significant portion of guests are disappointed with the quality of in-room coffee, with many rating it poorly. To meet diverse preferences and enhance guest experiences, hotels are incorporating advanced brewing technologies, offering various non-dairy milk options, and sourcing high-quality beans from local purveyors, ensuring a memorable and enjoyable coffee experience. (Hotels Magazine)
Artelo’s rooms are canvas for cultural convos
When the The Artelo boutique hotel in Kennett Square, Penn., opens its doors later this summer, it will reveal 14 uniquely designed rooms adorned with murals that celebrate diverse cultures. Each room features artwork inspired by Latino, Native American, Chinese and Underground Railroad themes, meticulously created by regional artists to reflect their cultural significance. The hotel's design not only offers a visually immersive experience but also supports local nonprofits, blending artistic expression with community impact. (Daily Local)
CMO shares clicks-to-conversions blueprint
Michael Cady, chief marketing officer at Charlestowne Hotels, which oversees boutique hotel brands, offers invaluable marketing tips for hoteliers. He stresses the need to make the most of email data for remarketing and to use targeted social media ads to reach those ready to book. Cady also points out the importance of focusing on metrics like booking entrance rates, crafting a compelling brand identity and ensuring hotels’ websites shine with top-notch visuals. (Lodging Magazine)
How Hotel Equities shapes future hospitality stars
Hotel Equities, a hotel owner, operator and developer, focuses on developing internal talent and attracting new candidates through various training programs. Its initiatives, like the Individual Development Program and Management Development Program, provide hands-on experience and have led to impactful results, including projects that generated or saved $5,000 to $25,000 and helped graduates advance to higher roles. These programs not only foster career growth but also enhance the company's bottom line by optimizing operations and driving innovation within the hospitality industry. (Hotel Business)
Hotel EVs drive eco-travel
The custom electric Moke, recently introduced by the Four Seasons Hotel Miami in partnership with Moke International, offers guests a unique transportation option. This U.K.-built, golf car-like EV, available in Granite Grey and with speeds up to 50 mph and a range of 45-80 miles, can be rented for four-hour excursions or included in suite packages. The Moke enhances the guest experience by providing an eco-friendly way to explore nearby luxury shopping, dining and local parks. (Boutique Hotelier)
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