How Millennial and Gen Z travelers are reshaping the hotel industry

Ever wondered why hotels always have white sheets? The answer is part cleanliness, part psychology. But crisp linens aren't the only thing on our mind right now; this week, we look at everything from signature hotel scents to Gen Z's tech wishlist for stays, and why hotels are upgrading their event spaces. Read on.

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What we’re reading: Rockhouse: The Book (Rockhouse Hotel) by Brigid Ransome Washington, Summer Eldemire, Peter Jon Lindberg and Paul Salmon, which looks back at 50 years of the iconic Jamaican hotel. We're also fascinated by this firsthand account of what it’s like to be a guest at the property known for its sustainable tourism, community engagement and a few big-screen appearances.

What we’re listening to: This episode of the Virtual GM Podcast, in which hosts Cody and Meagan Adent share budget-friendly, do-it-yourself marketing strategies designed to help property owners — from boutique hotels to vacation rentals — enhance their online presence and drive bookings without overspending.

What we’re eyeing for next year: Forbes Travel Guide’s roundup of the hottest hotel openings for 2025.

What we’re sniffing out: Tailor-made hotel lobby scents, part of a growing marketing trend that involves customizing public space smells in both the hospitality and retail sectors.

What we’re not paying for upfront: Hotel rooms, given that Buy Now Pay Later (BNPL) is becoming the fastest form of payment for hoteliers, thanks to its ability to drive bookings and improve the guest experience.

Destination of the Week: The Post Oak Hotel at Uptown Houston

Location: Houston

Opened in: March 2018

Owned by: Tilman Fertitta, who developed the property, too. Fertitta is also the CEO and owner of Landrys, Golden Nugget Casinos and the Houston Rockets.

What to expect: A 38-story tower situated on 10 acres, The Post Oak Hotel is a Forbes Double Five-Star hotel and spa in Texas, and the recipient of a prestigious 2024 Michelin Key. 

Number of rooms: 270, including the extravagant 22,000-square-foot, two-story Penthouse, a $125,000-per-night, five-bedroom mansion soaring 33 floors high, with floor-to-ceiling windows offering stunning 360-degree views. There are also 20 executive residences.

Dining options: The Post Oak Hotel at Uptown Houston offers a plethora of dining experiences, including Bloom & Bee’s fresh, locally inspired cuisine; Mastro’s Steakhouse's premium cuts and sushi; and Willie G’s Seafood’s raw bar. Meanwhile, The Cellar at The Post Oak Hotel at Uptown Houston features a 30,000 bottle collection valued at more than $5M. 

What stands out: The Post Oak Hotel is known for its museum-worthy art collection with works by Frank Stella, Robert Motherwell and Alex Katz, among others. Featuring a two-story Rolls-Royce showroom as well as an on-site Bentley and Bugatti Post Oak Motors dealership, the property is also the site of Houston’s only rooftop helipad (the hotel can arrange helicopter transport to Houston landmarks, as well as the nearby airport), and a 20,000 square-foot spa that offers everything from body-contouring hot stoned daybeds to aromatherapy-infused steam rooms and exclusive Biologique Recherche treatments.

Starting rate: $699

Hotels serve up quick bites and fresh breakfast ideas

Hotels are reimagining breakfast options to align with guest preferences for quick, portable choices such as breakfast sandwiches and bowls, moving away from traditional buffet spreads. Prioritizing health and sustainability, many properties feature locally sourced ingredients and a variety of dishes tailored to different dietary needs. This evolution highlights a broader shift in traveler expectations, focusing on convenience, nutrition and creative culinary experiences. (Hotels Mag)

Redesigning for the future of events

Bookings for in-person events are surging, with over 60% of event planners prioritizing more live gatherings in the coming years, prompting hotel owners to renovate spaces to capture this revenue opportunity. Hotels are focusing on upgrades that reflect local character, offer flexible and tech-forward event areas, and incorporate wellness features like daylight access and meditation rooms. These renovations not only increase a hotel’s appeal but also provide a significant return on investment by positioning properties as ideal venues for modern events. (Hotel Dive)

Hospitality gets a makeover with people, tech in sync

The hospitality industry can address pandemic-induced staffing shortages with solutions like advanced property management systems that automate up to 70% of administrative tasks. This shift allows hotels to redefine roles, focusing on guest interaction and hiring for personality and customer-centric skills rather than technical expertise. Empowering staff with flexible roles, leveraging AI for personalized service and fostering autonomy to deliver thoughtful touches all enhance the guest experience while boosting guest loyalty. (Hospitality Net)

A closer look at Gen Z’s tech wishlist

Millennial and Gen Z travelers are reshaping the hotel industry by expecting more advanced tech amenities, pushing hotels to adapt. To meet these preferences, hotels could consider incorporating features like 4K TVs with streaming options, interactive photo zones, service robots and eco-friendly services such as electric vehicle charging stations. By embracing these technologies, hotels can stay competitive and attract these key demographics, ensuring long-term success in a rapidly changing travel landscape. (Skift)

Carolina Beach motel finds its groove again

In a recent Motel Rescue episode, host Lindsey Kurowski visits Carolina Beach, North Carolina, to help Susan Riggs, owner of the 22-room Savannah Inn, rebuild her motel and morale after Hurricane Florence's devastating impact. Kurowski revitalizes the property with a bright, modern take on a retro beach resort, featuring retro tiles in the bathrooms, vintage-inspired wallpaper and fresh, vibrant paint on the walls, alongside additions like a coffee bar for drinks and merchandise sales and an outdoor movie lounge area. The transformation brings fresh charm and new revenue opportunities to the property while uplifting its dedicated owner. (Discovery Plus)

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