How to attract more corporate travelers

Work travelers expect a level of comfort, and amenities, to boost their productivity while they are away from home. What can independent hotels offer that elevates stays for business travelers? Let's check in for today's edition of Mint Pillow.

In today's newsletter:
🔐 Hotel perks for work travelers
🎤 Swiftie inspo for hotel data
🛠 Mod redesign goes into the woods
🤝 Holding onto your A-team
🏕 Cali ranch caters to glampers

Hotel amenities unlock productivity for corporate travelers

Business travelers require specific amenities to optimize their experience. These perks include strong WiFi, access to fitness centers or spas for relaxation and hotel concierge services. By prioritizing these perks, hotels can create a holistic experience that caters to both the professional and personal needs of their business travelers.

Read more about this trend at Business Insider.

Yosemite's hidden gem redefines hic

Firefall Ranch, set just outside California's Yosemite National Park, offers a unique lodging experience with its rustic-chic cottages and villas nestled on a 300-acre property. Guests can indulge in cozy dining options, enjoy a full calendar of activities including stargazing and wine tastings and unwind with spa treatments or fireside s'mores, all while being just minutes away from the park's northwest entrance.

Read more about this gem at Travel + Leisure.

Lessons from Taylor Swift on hotel decision-making

Forward-looking data and technology have a crucial role in the hotel industry, paralleling Taylor Swift's use of data-driven insights for decision-making. Specific technologies such as customer relationship management (CRM) systems, email marketing platforms and forecasting software like 5-Out have the potential to optimize operational efficiency and enhance guest experiences. Hotels can learn from Swift's adeptness at leveraging data for strategic purposes, aiming to better understand guest preferences, anticipate market trends and tailor their services accordingly, ultimately driving growth and success.

Read more about this strategy at Hospitality Investor.

The Lodge at Marconi returns to luxury roots

The Lodge at Marconi has opened following a renovation of the Northern California conference center back into a luxury hotel, echoing the innovative spirit of its founder, Guglielmo Marconi, inventor of the radio.

Set within the scenic Marconi State Historic Park, the hotel boasts 45 guest rooms and suites, each blending seamlessly into the wooded landscape with tranquil design elements inspired by the area's modernist style. Renovations that took over 17 months include communal lounges, a reception counter adorned in oxblood-colored tiles and an informal yet inviting atmosphere reminiscent of a summer camp.

Read more about this hotel at Dezeen.

How managers can retain talent in a post-pandemic world

Hospitality leaders Dr. Miranda Kitterlin-Lynch and Dr. James Arthur Williams discuss the profound impact of the COVID-19 pandemic on the hotel industry, focusing on the challenges faced by workers and staff. Among the highlights are the need for agile leadership styles and strategies to address staff issues, retain talent and adapt to evolving norms, with empathy as a critical component for success.

Read more about this approach at CoStar.

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