Hollywood legend celebrates 100 years in style

Beloved properties spanning San Diego to Mackinac Island step into the spotlight as they kick things up a notch with major, multimillion-dollar renovations. Plus, it's back to nature, as a movement to get guests into the Great Outdoors takes hold.

In today's newsletter:
🌄 Into-the-wild experiences
🤝 The new HR
🏩 Lights, camera, luxury
🏨 Opulent revamp with heart
⏰ Beyond the Tik-Tok ban

Revamped lodge takes adventure to the great outdoors

The Trailborn, a renovated 1950s motor lodge in Estes Park near Colorado’s Rocky Mountain National Park, focuses on providing immersive outdoor experiences — part of a larger, ongoing initiative in the hotel industry to connect guests with nature. Opened in December 2023, the 40-room property offers activities such as guided hikes, children's wilderness classes and a Golden Hour hike. Part basecamp, part gathering space, the lively lobby also serves up local coffee and craft cocktails and hosts community events, aiming to make every stay an adventure. (Travel + Leisure)

Unleashing the superpower of HR

The role of HR in hospitality has significantly shifted from administrative tasks to strategic functions that closely align with operations, requiring a broad skill set and understanding of business goals. Experts emphasize the importance of HR professionals keeping up with industry trends, forming strategic partnerships with property leaders and leveraging technology to support company operations. To succeed, HR professionals should also consider pursuing continuous education and joining professional organizations. (Hotel Management)

Hollywood legend celebrates 100 years in style

The Inn at Rancho Santa Fe, celebrating its centenary with a lavish refurbishment overseen by designer Steve Hermann and interior designer Nina Chiappa, offers a glamorous retreat reminiscent of Hollywood's Golden Age. Nestled in San Diego's horse country, the resort features 85 suites, bungalows and residences adorned in a sophisticated green-and-white palette and accented with natural wood and curated vintage pieces. Luxury amenities including fireplaces, Dyson hairdryers, Le Labo toiletries and private outdoor spaces create an atmosphere of timeless elegance and relaxation. In addition to a saltwater pool, restaurant, bar and tennis courts, guests can also indulge in state-of-the-art skincare treatments at the newly opened Mila Moursi Spa. (Hotels Above Par)

Mackinac Island inn debuts with $40M makeover

The Inn at Stonecliffe on Mackinac Island reopened on June 17 after a comprehensive $40 million renovation, transforming the historic 1904 lakeside estate into a luxurious resort. The renovation includes new guestrooms, dining options, event spaces and recreational areas such as a library and pub, all set amidst 15 acres overlooking Sunset Rock. The resort, owned by the Pulte Family Charitable Foundation, emphasizes a humanitarian mission, with all profits supporting charitable initiatives both in Mackinac County and around the world, offering guests a unique blend of luxury and philanthropy. (Detroit Premiere Business Journal)

Tick-Tock for hotel marketing?

A potential U.S. ban on TikTok threatens a key tool for hotel marketers, who have leveraged the platform's popularity among younger generations to boost visibility and engagement. Despite safety concerns and regulatory pressures, many hotels have successfully used TikTok for targeted campaigns aimed at millennial and Gen Z travelers. As the fate of TikTok hangs in balance, hoteliers are advised to consider shifting their social media strategies towards alternatives like Instagram, YouTube Shorts, and possibly Snapchat to maintain audience reach and engagement. (Hotel Dive)

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