Jackson Hole's first adults-only retreat

Jackson Hole's first adults-only retreat
Above: Denver's Catbird partnered with ReRoot Plant, allowing guests to partake in a plant rental program. (Courtesy of Catbird)

Need to know where to find the best autumn leaf peeping? Burlington's only independently owned property, Hotel Vermont, is launching a Fall Foliage Hotline. From September through October, visitors can call the dedicated number to get a local in-the-moment perspective on the turning leaves, plus tips for best ways to soak up the colorful scenery. And while we're on the topic of nature, read on to find out other creative ways hotels are connecting guests with the outdoors. -Lesley McKenzie, Editor

In today's newsletter:
🍃  Leaf your stress behind
🏩  Boutique boom is happening
🏃‍♀️  Club takes strides to wellness
💻  Tech closes the gap (nights)
🌄  No kids, all class at mountain retreat
-Written by Pam Morales Worsham

GUEST EXPERIENCE

Hotels bloom with plant perks

Hotels are incorporating plant amenities to enhance guests' mood, productivity, and overall well-being. Boutique properties like Catbird in Denver, Colorado and h2hotel in Healdsburg, California offer guests the option to rent or enjoy locally sourced plants in their rooms, with h2hotel even collaborating with a local organic flower farm. The Elwood Hotel in Lexington, Kentucky, invites plant-parents to bring their own greens, making these smaller properties standout examples of the growing trend of integrating greenery into hotel stays. (Business Traveler USA)

REVENUE & INVESTMENT

Boutiques are BRAT: Big Returns, Allure and Trendsetting 

Boutique hotels are gaining traction due to their unique design, intimate ambiance and tailored guest experiences. With an emphasis on local charm and personalized service, these hotels often provide a more individualized stay compared to larger chains. The market for boutique hotels, valued at $9.8 billion in 2023, is projected to grow significantly. This growth is driven by increasing consumer demand for distinctive and Instagram-worthy travel experiences, as well as a heightened focus on sustainability and cultural immersion, according to a recent study from Allied Market Research. (Hotels Magazine)

PEOPLE & STAFF

Hotel run club races to boost staff well-being

 Ayrshire-based hospitality group Buzzworks has launched a run club to promote employee well-being by encouraging physical activity and mental health outside of work hours. The club, which organizes weekly 5K runs at Troon Beach in Scotland, aims to foster a healthy work-life balance among staff, building on their successful participation in the Troon 10K earlier this year. “I’ve found that exercise – especially running – has helped me drastically improve my mood and mental wellbeing, so I’m hopeful our new Run Club will encourage other team members to prioritize their own wellbeing outside of work,” said Buzzworks’ people partner and run club organizer Lauren Quinn. (Scottish Business News)

TECHNOLOGY

Smart tech nudges guests to extend stays

 Breezeway's Gap Night Messaging technology is proving effective in boosting property revenue by addressing unbooked nights. The platform's smart system identifies gaps between reservations and automatically offers guests the chance to extend their stays or arrive early, resulting in an average increase of 6.6 additional nights booked per month. This innovation not only enhances revenue but also improves guest satisfaction by providing greater flexibility. (Hotel Management)

SPACE & DESIGN

Hotel Yellowstone’s luxe suites redefine Teton views

Hotel Yellowstone, Jackson Hole’s first adults-only retreat, offers an immersive design that blends luxury with its stunning natural surroundings. The suites boast Calcutta marble bathrooms, custom Italian closets and private balconies with unobstructed views of the Tetons. The design emphasizes an indoor-outdoor experience, perfectly situating the hotel for exploring nearby national parks while celebrating regional elegance and natural beauty. (Matador Network)


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