Chic boutique hotels step into the design spotlight

The hardest-to-land hotel reservation in America this week? Undoubtedly the tony Sun Valley Lodge in Idaho, where the world's media and tech titans have convened as part of the invite-only Allen and Co. conference.

But plush properties surrounded by nature are in plentiful supply across the country, and not just for the jet set: for proof, look no further than Texas Hill Country, where a pair of entrepreneurs are laying the foundations for a budding boutique hotel empire, one thoughtful renovation at a time.

Plus, we take a look at how eco-friendly measures are impacting booking behaviors — private plane-flying Sun Valley-goers likely excluded.

In today's newsletter:
🤠 "French Cowboys" saddle up in Texas
🏩 Stays for the design-minded
♻️ Going, going green
💵 Cash cushion perk
🏨 Check-in to the future

Hoteliers round up Hill Country properties with $35M lasso

French American entrepreneurs Franklin Dusserre and Dylan Petrich have acquired six boutique hotels and nearly 100 vacation homes in Texas Hill Country with $35M in investor backing. Known as the "French Cowboys," their goal is to become Texas' most respected boutique hotel operators by revitalizing under-the-radar lodges and maintaining the unique character of each location. Their efforts have already increased revenue at some properties by 50%. (Texas Monthly)

Chic boutique hotels step into the design spotlight 

The Hotel Saint Vincent in New Orleans, Phoenix's Global Ambassador and The Georgian Hotel in Santa Monica make the cut for this roundup of design-centric stays. Each of these hotels elevates the boutique experience with visually striking interiors and unique design elements, incorporating local history and architecture. Their distinct design features set them apart, from luxurious materials and color palettes to bespoke wooden pieces and preserved architectural details. (Travel Awaits)

Hotels boost profits by reducing footprints

The hotel industry is increasingly focusing on sustainability due to growing environmental awareness and changes in consumer behavior, with 67% of travelers preferring accommodations with sustainability certifications, according to a recent Booking.com survey. Hotels can reduce their environmental impact by managing water use, minimizing plastic waste and engaging guests and staff in eco-friendly practices. Implementing sustainable practices enhances both the environment and a hotel's reputation and profitability, as guests seek businesses that reflect their values and eco-friendly operations often lead to cost savings in water, energy, and waste management. (Hotel Dive)

How ESAs can boost employee retention

Employers can offer emergency savings accounts (ESAs) to provide employees with a financial safety net for unexpected expenses, helping to alleviate the financial anxiety that affects 54% of workers. With 47% of employees expressing interest in employer-sponsored emergency funds, these post-tax accounts are essential for financial security. Despite only 2% of employers currently offering ESAs, HR professionals should advocate for these benefits to enhance employee well-being and retention, demonstrating a commitment to their financial wellness. (HR Brew)

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