‘We help hotels become a beacon for outdoor adventure’

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By Jennifer Glatt | Mint Pillow

Ali Murphy is the visionary founder of Outdoorable, a company dedicated to nurturing a love for nature that partners with boutique and independently owned hotels to offer trip planning as a branded pre-arrival amenity for outdoor-focused guests. Driven by the transformative power of outdoor experiences and a background in environmental advocacy, she and her team curate exceptional adventures, making nature accessible and inviting for everyone—from seasoned explorers to curious newcomers. 

How does Outdoorable help hotel operators tap into the growing demand for outdoor-focused travel experiences?

Outdoorable is a planning concierge for outdoor-focused travelers. Guests can book a 1:1 video call with a park ranger, guide or local expert before they arrive—someone who knows the trails, conditions, logistics and secret spots. After the call, the guest receives a beautiful, shareable TripGuide tailored to their goals and ability level. It includes maps, local links, safety tips and expert insight—and it’s fully branded to your hotel. Hotels can offer Outdoorable as a white-labeled service, build it into a package or VIP perk or simply refer guests who are looking for better guidance before they go.

What opportunities do independent hotels have to tell more authentic, place-based stories?

Independent hotels are often the gateway to the outdoors, but the story usually starts too late. The guest arrives, checks in and then starts asking about trails, gear and where to go. But by that point, the window for smart planning has often closed. The best experiences—especially in nature—require local knowledge in advance: when to hike, what to pack, how to beat the crowds, what’s safe for kids and what’s overhyped on Instagram.

Outdoorable lets hotels start that storytelling earlier. When you offer a guest a planning call with a former ranger or guide before they arrive, you’re not just giving them a helpful extra—you’re making their entire stay more intentional and impactful. You’re saying: we know this place, and we want you to experience it fully. We also spotlight the people who care for these wild places—rangers, guides, outdoor educators—and put their voices front and center. That means your hotel isn’t just providing great service on-site; you’re connected to a deeper, place-based network that gives guests a richer sense of where they are.

Where does Outdoorable fit into the bigger picture of sustainable travel and hospitality?

We believe good planning is a sustainability strategy. When travelers know where to go, how to prepare and how to be respectful, they make better choices—for trails, communities and ecosystems. Outdoorable reduces strain on local infrastructure, helps spread visitation beyond the same iconic spots and brings attention (and income) to the people who care for wild places. We support the guides, rangers and outdoor educators who hold deep knowledge of these places—giving them a platform to share it. We also help hotels become a beacon for outdoor adventure, offering guests the trip-planning guidance they crave and building a stronger bridge between hospitality and the land that draws people there in the first place.

Above: Grand Teton National Park (courtesy NPS/David Restivo)

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