'Wellness is no longer just a niche segment—it’s becoming a key expectation'

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By Jennifer Glatt | Mint Pillow

Maggy Dunphy, senior director of wellness and spa operations at CoralTree Hospitality, is a spa and wellness executive with more than 25 years of experience collaborating with owners, architects and designers to craft compelling visual narratives and design spaces that are both inspiring to experience and fulfilling to work in. Her approach is rooted in intentionality—creating environments that foster well-being and a sense of purpose for all who engage with them. Dunphy shares what wellness innovations she’s most excited about and a look into what elements are integral to the wellness traveler’s journey. -Jennifer Glatt

How have guest expectations around wellness changed?  
Guest expectations have shifted significantly, particularly with the rise of the wellness traveler. The typical transient traveler has shifted into this wellness traveler category that prioritizes health and well-being, and it spans across all age groups. Wellness is no longer just a niche segment—it’s becoming a key expectation for many travelers. Guests now expect a fitness center with more than just a few cardio machines and weights, and a place to stretch, do yoga and meditate; easy access to wellness amenities that promote a good night’s sleep, such as blackout curtains, sound machines and pillow options; ways to get outside and connect with nature—areas nearby where they can walk or run, making the destination itself part of their wellness experience.

How do you personalize wellness experiences without overcomplicating operations? 
Personalizing wellness experiences comes down to being proactive and prepared, rather than trying to transform the property into a full-fledged wellness destination. It's about working with the resources and spaces available while considering staffing levels. For example, you can use existing spaces like a rooftop bar or unused meeting rooms for activities like morning yoga or meditation. Having simple yet thoughtful touches, such as walking maps available at the front desk or a small collection of yoga mats for guests to borrow, can make a significant difference without adding complexity. It’s also important to pay attention to guest preferences over time and build what I like to call a "Wellness Closet"—essentially, a collection of commonly requested items and services. Most wellness requests tend to be similar, so preparing in advance allows for smooth execution.

How do you ensure wellness offerings feel inclusive and welcoming to all guests?  
Ensuring wellness offerings feel inclusive and welcoming starts with making them easily accessible and visible to guests from the moment they engage with the property. It’s important to highlight wellness options on the website and throughout various touchpoints, like in-room materials, digital apps and signage throughout the property. This way, guests don’t feel like they need to ask or inconvenience staff for simple requests—they can easily find what they need.

What wellness trends or innovations are you most excited about?  
I’m most excited about the growing desire for wellness options while traveling, as more guests are prioritizing their well-being during their trips. One trend I’m particularly excited about is the rise of thermal bathing experiences, which are becoming the norm. The integration of saunas, cold plunges and other hydrotherapy options is becoming more common, even at properties without traditional spa facilities. These offerings provide guests with a rejuvenating, restorative experience, making it easier to recover and maintain wellness while traveling. As the wellness travel market continues to grow, I see this trend evolving even further, with new innovations in recovery-focused amenities—like cryotherapy or more advanced hydrotherapy treatments—becoming standard offerings. I love to be a part of helping guests stay healthy and relaxed while on the road.

Interview is edited for brevity and clarity. 

Yoga at Terranea Resort (Courtesy CoralTree Hospitality)

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